Here’s the Best Way to Monetize Your B-Roll Footage
Updated: Aug 29, 2022
You don’t have to be a Hollywood filmmaker to monetize the videos you shoot. If you have a hard drive full of b-roll footage you don’t know what to do with, then you’re missing out on a huge opportunity to make money doing something you love.
Video creators have more opportunities than ever to shoot exciting footage and then sell that footage to motivated buyers. B-roll is in constant high-demand, and there are countless potential buyers out there who could be looking for the kinds of footage you have in your archive.
However, shooting b-roll footage and then getting it to market isn’t easy. If you want to make money, you have to know how to curate for each distributor, then you need to edit your raw footage, format it, tag it, and distribute it to the stock sites. But when you work with Clippn, we take care of all that busywork which, let’s face it, takes a lot of time and specialized skills that are stock and distributor-specific.
Learn how the Clippn Way can help you spend more time doing what you love!
If you want to learn how to monetize your b-roll stock footage, then Clippn is here to help you get started.
Get Plugged into the Stock Footage Market
The stock footage marketplace can seem overwhelming. Who is buying what? What should you submit? How to get found on the sites? Where will I find the time to do all this work? These unknowns can paralyze even the most talented videographers and producers.
Thankfully, you don’t have to worry about anything more than shooting or finding your already shot footage. Instead of spending time on the processing, you get to focus on producing as much high-quality footage as possible and let Clippn handle the rest. Our content team consists of full-time curators, editors, and taggers who are specialists in converting your raw footage into ready-for-sale stock video clips.
What Kinds of B-Roll Footage Are Buyers Looking For?
When you think about the global demand for stock footage, and all the different uses, there’s earning potential for almost any collection. But you don’t know until you get it to the sites. This is why the key to success is consistent quantity, quality, and variety. We call this approach “The Clippn Way”:
Quantity: The more b-roll footage you shoot, the more chances you have to sell.
Quality: The higher the quality of your footage (judged on things like resolution, level of movement, audio levels, composition, and duration), the higher the chance it will be accepted at the distributors.
Variety: Explore different categories and niches to widen the potential audience for your footage.
Monetizing your b-roll footage doesn’t happen overnight; it’s a marathon, not a sprint. We want to make this process as simple as possible, which is why we take the job of processing your footage for distributors off your shoulders.
If you want to learn more about how Clippn can help you turn your b-roll footage into sales-ready stock footage clips, become a distributor today! After a low one-time fee, you’ll have access to our team of professional editors and taggers and will be able to monitor how your clips are selling so you can continue to shoot what you love.